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76% first-time donors and 7x bigger gifts after The B+ Foundation optimized DAFpay on their donation forms
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When The Andrew McDonough B+ Foundation enhanced the visibility of the DAFpay button on their donation forms, they saw huge returns in both the size and frequency of DAF gifts.
76% First-Time Donors
$529 Average Gift Size
3x Bigger Gifts
76% of DAFpay users were brand new donors to The B+ Foundation, showcasing the value of DAFpay for donor acquisition.
DAFpay gifts averaged $529, 7x larger than the average non-DAFpay gift of $79.
When The B+ Foundation donors switched to DAFpay from other giving methods, their gift size tripled on average.
"When people see they can use the money they've set aside in their DAFs, it really resonates with them. DAFpay makes it seamless, allowing donors to put their charitable funds to work right away, and they love the simplicity and the flexibility."
Carly Bergstein, Executive Director of The B+ Foundation
The Andrew McDonough B+ Foundation is dedicated to fighting childhood cancer by offering both financial and emotional support to families battling the disease. With a peer-to-peer fundraising model at the heart of their efforts, the foundation previously did not list DAF gifts on these websites as a way to donate. Before DAFpay, some donors didn't realize they could use their DAFs for specific campaigns, and there was no seamless process to initiate or track DAF donations. In 2023, The B+ Foundation addressed this issue head-on, and integrated DAFpay. The result? A significant increase in DAF giving, the ability to recognize and steward DAF donors, and a more robust fundraising strategy overall.
DAFpay drives new donors
1
76% of DAFpay donors were first-time donors to The B+ Foundation, demonstrating that DAFpay isn't just a payment method—it's a donor acquisition machine.
2
Bringing in first-time donors is key to long-term fundraising growth, and DAFpay is a major pipeline for new supporters with greater giving capacity.
3
DAFpay provides The B+ Foundation with their donors' names and emails, allowing them to identify and cultivate these donors right away.
We realized we could finally see all this valuable donor info—like their names and emails—that we don't normally get with non-DAFpay donor advised fund gifts.
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DAFpay donors give more
Higher Average
The average DAFpay gift was $529—7x higher than gifts made without DAFpay.
Consistent Support
For B+, donors that gave with a credit card previously and used DAFpay for the first time in 2024 increased their gift size 3x on average.
Gifts of All Sizes
The median DAFpay gift was $200, demonstrating that while DAF gifts tend to be larger, B+ donors gave DAF gifts at all levels, ranging from $20 to $2,500.
When people see that they can use the money they've already set aside for charity, they're more motivated to give.
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The B+ Foundation's keys to success
The B+ Foundation has used DAFpay for nearly two years, but gifts really started to flow when they made a pivotal change: placing DAFpay at the top of their donation form.
This strategic placement immediately caught donors' attention, alerting them to the fact that they could easily give with their DAF.
As a peer-to-peer fundraising organization, The B+ Foundation relies on supporters to create fundraising pages and rally donations from their networks.
In these campaigns, donors often default to credit cards—either because using a DAF feels like an extra step, or they simply forget about it.
By featuring DAFpay prominently, donors are not only reminded of their DAFs but also see their available account balance, making the decision to give even more compelling.
The B+ Foundation's average DAFpay gift was 7x higher than the average non-DAFpay gift, thanks to a frictionless donation process and pre-designated funds.
DAF gifts are larger even among the same donors. The 2024 DAF Fundraising Report found that once donors give via DAF, their annual contributions to the same nonprofit rise by 96% on average.
Looking to fine-tune you DAF data and see if your organization meets the industry standard? Join the 2025 DAF Fundraising Report!
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