DAFpay goes live as a core payment option across all Pledge donation forms, that millions of people use to support thousands of nonprofits
Today, Chariot announced a landmark integration with Pledge, a free fundraising platform of choice for companies, nonprofits and individuals looking to make a bigger impact around the world. Millions of people have used Pledge to donate to thousands of nonprofits–and now they will all have access to DAFpay, Chariot’s 3-click embedded Donor Advised Fund (DAF) payment option.
DAF donors are proven to make 19x larger gifts than non-DAF donors (according to The DAF Fundraising Report) and have $230 billion already set aside for giving in DAF accounts (according to National Philanthropic Trust).
Too often, however, these high-potential donors end up making a smaller credit card gift when they’re inspired to give online–because it’s so much easier. This results in the DAF being underutilized, the cause receiving less money and the donor being frustrated. If they do go off-platform to use their DAF, it’s nearly impossible to connect the gift back to the specific campaign they were trying to support and they aren’t included in the real-time fundraising momentum at all.
“There are now more than 3 million people using DAFs to improve their philanthropy,” says Salomon Serfati, CEO & Co-founder of Chariot.
“Integrating DAF giving right into the standard online donation flow results in a radically improved experience for donors, more money for nonprofits and more DAF usage overall.”
By integrating DAFpay into every donation form, Pledge is making it easier than ever for DAF donors to use their DAF right when they are most inspired to give. DAF gifts can now be made in a few seconds and be included in fundraising totals in real time - ensuring a more connected and fulfilling donor experience.
“By enabling seamless donor-advised fund contributions to any of Pledge’s nearly two million nonprofits, we’re revolutionizing the way donors can easily and sustainably support their favorite causes,” says James Citron, CEO at Pledge.
“This collaboration with DAFpay by Give Chariot breaks down the barriers traditionally associated with DAF contributions, unlocking their potential as a major force in philanthropy with rapid growth. This partnership showcases Pledge’s commitment to making generosity frictionless and empowers nonprofits to significantly boost their fundraising efforts, maximizing the impact of charitable giving.”
Existing Pledge users don’t need to do anything new to use DAFpay as it’s automatically enabled anytime you start a fundraiser. Nonprofit organizations that receive gifts through Pledge can claim their Chariot account today to ensure the fastest delivery of their gifts. If you have any questions on claiming your account, visit this getting started guide or reach out to support@givechariot.com.
About Pledge
Pledge is the world’s most trusted and innovative fundraising partner that has raised over $140,000,000 in impact, making it easy for nonprofits, businesses, and people to make a difference in their communities and around the globe. Pledge powers donations through leading online brands, such as Zoom, Evite, Shopify, Legacy, CNN, and Warner Bros. Discovery, as well as democratizes fundraising through free landing pages, cryptocurrency, text-to-donate, virtual events, and more. Pledge processes donations to 2+ million verified nonprofits and charitable organizations of all sizes and is a proud member of the UN Global Compact, Pledge 1%, Conscious Capitalism, and PledgeLA. Interested in making a difference? Visit www.pledge.to and make your #PledgeToDoGood.
About Chariot
Chariot is the payments company dedicated to Donor Advised Fund (DAF) giving. DAFpay, Chariot’s 3-click DAF payment option, allows donors to give with their DAF anywhere they are inspired to give online. This enables donors to use their DAF in more places, more often, and unlocks more DAF gifts with better information for nonprofits. Chariot powers direct DAF payments for many of the largest nonprofits in the country, such as the American Cancer Society, Memorial Sloan Kettering Cancer Center, and the Michael J. Fox Foundation.
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